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Building and Managing Systems that Help Your Business

Today’s leading businesses rely on their data to drive strategy and growth. Data is gathered from nearly every business function including sales, purchasing, web, and other functions. Data are routinely collected in a systematic fashion. With the right analytics, these data comprise enough information to provide insights from patterns in the data. Turning data into relevant, actionable strategies is the function of data analytics and we’d enjoy talking with you about how you can leverage your data to help your business.

The power of analytics lies in the ability to point to specific behaviors and predictions of opportunity. Algorithms that uncover relationships in data to help produce a clear and accurate picture. An example might be city planning provisions to support increased population growth driven by census data models. Financial institutions use predictive modeling to determine viability for proposed start-up businesses requesting capital loans.

In sales, you can distill transaction data to better understand consumer behavior and shape your marketing or business development activities. An accurate model of customer purchasing behaviors can help balance stock management goals with shipping requirements by determining which items are likely to sell and when. Companies can strategically target better sales prospects and optimize limited resources across multiple regions in response to marketing campaigns and business cycle fluctuations. Businesses can also use data analytics as a critical component of cost-reduction strategies.

Overall, data analytics may provide a powerful capability to underpin sound business strategies that help deliver measurable benefits and profitable growth.

Data analytics

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Building mathematical models that leverage your data to support business goals. What can your data tell you about your customers, your markets, or your future?

Predictive models

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Applying advanced models to leverage data and predict business factors of interest.

Advanced research

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Explore the latest in machine learning, data exploration, or new applications. What is on the horizon?